RK

10 B2B Marketing Trends for 2021

  • RK 

Reading Time: 7 minutes B2B Marketing trends for 2021 are being driven by two primary factors: the COVID-19 pandemic, and the increased use of advanced technology by Marketers.

Top sales performers are outcome-focused

  • RK 

Reading Time: 4 minutes Top sales performers leverage outcome-based selling, a consultative approach that is about understanding customer pain points and priorities.

How to create a B2B Go-to-Market Strategy in five steps

  • RK 

Reading Time: 3 minutes A Go-to-Market strategy does not need to be overcomplicated. In my experience, you have your best chance of getting a commercial result by starting with a simple strategy and adding to it over time.

5 traits that define a great salesperson

  • RK 

Reading Time: 4 minutes If you want to be a great salesperson, these five traits should be high up on your list of qualities to develop.

How effective CEOs lead in a crisis

  • RK 

Reading Time: 4 minutes How you lead in a crisis determines not only your business’ survival, but its success on the other side.

10 Reasons Your Deal Will Not Close

  • RK 

Reading Time: 4 minutes Salespeople often make the mistake of thinking about all the reasons a deal will close. They convince themselves that the opportunity is solid, so they can justify …

Are you committing the seven deadly sins of marketing?

  • RK 

Reading Time: 4 minutes The new normal is forcing organisations to revamp their unnecessary marketing business functions. Time and again, with the first signs of any crisis, marketing budgets …

How well prepared are you for the long game of sales?

  • RK 

Reading Time: < 1 minute Salespeople – How well prepared are you for the long game of sales? The long game is diametrically opposed to the thrill of the chase of big deals closing fast …

7 Reasons Digital Selling is not Marketing

  • RK 

Reading Time: 3 minutes If you are an outbound, B2B sales salesperson, nothing should replace your digital selling efforts. Here are seven reasons why.