Reading Time: 4 minutes Lead segmentation helps you divide your customers into groups according to various factors, such as age, location, and behaviour. It lays the groundwork for delivering… Read More »Segment B2B audiences for better lead gen
Reading Time: 4 minutes Marketing drives leads to the top of the funnel through ads, search, social, and email; at the bottom, marketing encourages prospects to make a purchasing… Read More »How are you nurturing Middle-of-Funnel leads?
Reading Time: 5 minutes Many salespeople act hastily to rectify stalled deals; they might ask for too big a close or fail to address the client’s needs. Acting in… Read More »Bring a stalled sales deal back to the table
Reading Time: 4 minutes Keep premium content gated One of the tried and tested ways to generate B2B leads is to use gated content. Gated content refers to content… Read More »B2B lead generation tactics you can begin leveraging now
Reading Time: 4 minutes 1. Build common ground Many strategic partnerships begin without synthesising a shared understanding of success. For a business partnership to succeed for two or more parties,… Read More »Principles for managing complex business partnerships
Reading Time: 4 minutes B2B sales is about asking the right questions, and listening to their answers. You should ask these questions of your customers at some point in the sales cycle.
Reading Time: 4 minutes Are you adopting a revenue-focused approach to planning your marketing activities? If you usually take a data-driven approach, you will need to rethink your current… Read More »4 tips for measuring ROI from your B2B marketing campaign
Reading Time: 4 minutes If not, I recommend you consider these four points: 1. Identify effective strategies to stay ahead As part of your long-term strategy, you should identify… Read More »Do you have a long-term strategy for your business?
Reading Time: 3 minutes I work with business owners who are very comfortable with the concept of hiring a sales consultant. They have made an investment which needs to… Read More »5 Reasons You Need B2B Sales Consulting