Reading Time: 6 minutes A business strategy starts with a vision and ends with action. Without a vision your strategy will be bereft of direction; without action your strategy… Read More »The 7 essential components of a business strategy
Reading Time: 5 minutes Impersonal automated ‘Spray and Pray’ messages If you have ever purchased a ‘one size fits all’ clothing article, you have experienced the fashion industry’s version… Read More »Don’t display these bad B2B sales behaviours
Reading Time: 4 minutes Build a seed list to decide on your keywords The first step to deciding on your SEO keywords is to build your seed list. Seed… Read More »How to choose the right SEO keywords: a B2B guide
Reading Time: 4 minutes External assumptions that can derail your business strategy Leaders have a reasonable degree of control over what happens internally. They can set processes, goals, and… Read More »Is your B2B business strategy built on the right assumptions?
Reading Time: 4 minutes Lead segmentation helps you divide your customers into groups according to various factors, such as age, location, and behaviour. Segmenting b2b audiences lays the groundwork… Read More »Segment B2B audiences for better lead gen
Reading Time: 3 minutes The practical difficulty of building a combined sales and marketing strategy B2B sales and marketing have traditionally worked towards a separate set of goals; for… Read More »Building a combined B2B sales and marketing strategy
Reading Time: 4 minutes Marketing drives leads to the top of the funnel through ads, search, social, and email; at the bottom, marketing encourages prospects to make a purchasing… Read More »How are you nurturing Middle of Funnel leads?