Are you committing the seven deadly sins of marketing?
Reading Time: 4 minutes The new normal is forcing organisations to revamp their unnecessary marketing business functions. Time and again, with the first signs of any crisis, marketing budgets …
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How well prepared are you for the long game of sales?
Reading Time: < 1 minute Salespeople – How well prepared are you for the long game of sales? The long game is diametrically opposed to the thrill of the chase of big deals closing fast …
Why you need Deep and Wide Content Marketing
Reading Time: 5 minutes Content marketing has become one of the most powerful forms of digital marketing today. A well thought out content marketing strategy is a crucial element of the …
Cement your market position in a downturn
Reading Time: 4 minutes I have spoken with several hundred Australian business leaders over the past nine months. These conversations have spanned from when COVID-19 first hit …
7 Reasons Digital Selling is not Marketing
Reading Time: 3 minutes If you are an outbound, B2B sales salesperson, nothing should replace your digital selling efforts. Here are seven reasons why.
9 Reasons to Leverage B2B Video Marketing
Reading Time: 4 minutes Most B2B brands do not have a presence on B2C social media channels. Why do B2B brands need video marketing? Here are 9 reasons…
Effectively managing the sales function
Reading Time: 7 minutes Successful business leaders with direct salesforces all excel in one key area: effectively managing their sales function.
Getting your B2B lead gen play right
Reading Time: 6 minutes We believe there is a successful formula for finding leads. If you’re still trying to arrive at this formula for your business, read on.
How clear is your post-crisis strategy?
Reading Time: 4 minutes The business world has changed. To survive and thrive as a business owner in the next few years, you must devise a post-crisis strategy.
What is the cost of ‘going dormant’ as a sales professional?
Reading Time: < 1 minute I am specifically referring to reduced sales activity in times of lockdown. Few salespeople are achieving (or over-achieving) …
Why Bother with Marketing when Sales is Working Well?
Reading Time: 2 minutes You lead a B2B organisation. The average transaction value of your services is circa $50,000. So, we are not …
To Cold Call or Not to Cold Call
Reading Time: 5 minutes Is a cold call worth the time and effort? Every B2B Sales professional has asked themselves the question at some point: is a cold call worth the time, effort, and likelihood …