B2B Marketer & Account Manager

This role (Full-Stack B2B Marketer) reports into our CMO and the CEO. You will work closely with the two directors (CMO and CEO) and our General Manager. You will also have coordinating relationships with our internal team, our contractors, the external team and the sub-agencies to help our clients drive leads, drive revenue, be profitable, drive growth and become sustainable organisations. Although it is a small team, you will work alongside very skilled Strategists, Marketers, Analysts, Designers, Developers, Content Writers, and other B2B marketing specialists. You will be responsible for the outcome our clients want: Leads > Revenue > Profitability > Growth > Sustainability. You will have the scope to create campaigns, come up with original ideas, delegate work, and oversee campaigns from start to finish.

WHAT WE DO:

We help B2B organisations become grow, become profitable, become sustainable and get to the desired ‘exit’.

We play at the nexus of STRATEGY, MARKETING and SALES. Our focus is on B2B organisations only.We provide the following services to our clients:

(1) STRATEGY Advisory & Consulting

(2) MARKETING: Full-stack End to End Marketing

(3) SALES Advisory, Consulting and Enablement

WHO (as a person) ARE WE LOOKING FOR:

A driven, committed, hard-working, honest, trustworthy, self-motivated, self-directed, and yet, a team-oriented person.

WHAT (as a skill set) ARE WE LOOKING FOR:

You are a B2B marketing phenomenon with proven experience growing B2B revenue streams. You love working on lead acquisition and nurture campaigns. You take pride in being a commercial marketer. You work diligently to help customers succeed and put customer priorities first. You must bring a growth mindset to Resonate and you must be completely committed to helping generate leads that convert to profitable revenue. You’re constantly thinking of ways to increase engagement metrics such as open rates, click-through rates, replies and desired actions. You have the technical and business skills that allow you to plan and iterate campaigns to achieve the best possible result.

Although we have summarised the skills, we seek further down this job advert, essentially we seek a full-stack B2B Marketer. You will be well-versed with all things B2B Marketing.

We understand that no one person will be adept in all of the skills. We need someone aboard who either is proficient or has supervised these functions or coordinated works through an internal/external team.

WHERE ARE WE LOCATED:

Although we are housed at 2 Park Street (Citibank Building) above Town Hall station. We have our own corner office with views of the Queen Victoria Building, and access to unlimited seats in a business lounge with views of Darling Harbour. This is a Remote Work role, so you can work from the comfort of your home office…but you are also welcome to join us at our corporate office in the Sydney CBD if you would like to work from the office now and then. We believe in a modern workplace: we provide a workplace which is not defined by a physical office.

A BIT ABOUT OUR CULTURE:

The nature of our work is complicated, challenging and fast-paced. The only way we can serve our clients is by operating as a team. We are a team in the truest sense of the word. We care for one another. We look out for each other. We learn from each other. We back one another. We help one another. We guide one another. We work hard together. We meet once a month (and sometimes twice), in person, to have fun together.

WHY WORK WITH RESONATE?

We are a no-nonsense, no politics, no BS environment. If you like candour, honesty and transparency, you will love working at Resonate. If you are a career marketer who lives and breathes marketing, you will love working at Resonate. If you want to work on challenging and professionally rewarding projects, you will love working at Resonate. If you like working on several accounts simultaneously, you will love working at Resonate. If you like a flat hierarchy, debate, ideation, innovation, healthy argument, growth, development, achievement, winning, expansion, strategy, planning, execution, measurement, fine-tuning, re-execution… you will love working at Resonate.

ABOUT THE ROLE:

This role (Full-Stack B2B Marketer) reports into our CMO and the CEO. You will work closely with the two directors (CMO and CEO) and our General Manager. You will also have coordinating relationships with our internal team, our contractors, the external team and the sub-agencies to help our clients drive leads, drive revenue, be profitable, drive growth and become sustainable organisations.

Although it is a small team, you will work alongside very skilled Strategists, Marketers, Analysts, Designers, Developers, Content Writers, and other B2B marketing specialists.

You will be responsible for the outcome our clients want: Leads > Revenue > Profitability > Growth > Sustainability. You will have the scope to create campaigns, come up with original ideas, delegate work, and oversee campaigns from start to finish.

SKILLS YOU WILL NEED TO SUCCEED AT THIS ROLE:

NOTE … We appreciate that an individual will not necessarily have skills in all of the below mentioned areas. However, the more skills you are across, the higher your chances of securing this position.

Advertising (Digital): Proficiency/Expertise in managing or executing digital advertising campaigns leveraging vehicles such as Google Ads, LinkedIn Ads, Facebook Advertising etc.
Advertising (Publications): Your relationships and experience of engaging with IT publications in the Australian region to advertise our client products, services and offerings will be favourably seen.
Analytics: Proficiency/Expertise leveraging analytics tools such as Google Analytics, MOZ, SEMRush. The aim of your analytics prowess would be to refine and fine-tune our strategy and campaigns. We are a data-driven organisation, and your analytical skills will be a must.
Campaign Management: Experience managing campaigns, digital and traditional, end to end. Note that the aim of our campaigns is commercial. You must be a commercially-driven marketer.
Client Relationship Management: Ability to work with owners, directors, senior executives, middle-managers and frontline staff members of client organisations to help our clients achieve organisational goals.
Content Marketing: Proficiency/Expertise in all aspects of content marketing.
Copywriting skills: Proficiency/Expertise in writing copy for web pages, marketing collateral, press releases, sales enablement materials etc.
CRM: Proficiency/Expertise with CRM packages such as Salesforce, Microsoft Dynamics 365, HubSpot etc.
Data Analysis: Your ability to leverage data to make decisions, design campaigns and fine-tune go-to-markets will be highly regarded.
Design: Proficiency/Expertise in using design tools such as the Adobe suite. If you cannot use these tools in a hands-on manner, your ability to oversee design projects is a must.
Direct Mail Campaigns: Experience of devising, designing and implementing traditional mail campaigns.
Drip campaigns: You appreciate that complex offerings are not sold in one email or through one touchpoint. You are adept at devising, designing and implementing drop campaigns that allow the prospect to become a customer.
Email Marketing: Proficiency/Expertise in email marketing tools such as Campaign Monitor, Mailchimp and HubSpot email marketing.
Ideation: Your ability to be creative and come up with market-leading ideas that help drive leads and generate revenue will be highly regarded.
Lead Gen: You MUST be an absolute star when it comes to lead generation in the B2B sphere.
Marketing Automation: Proficiency/Expertise in one or two marketing automation platforms such as
Market Planning & Research: You will demonstrate experience of conducting market research and market planning before devising campaigns.
Office Suites: Proficiency/Expertise using Microsoft Office/Google Suite.
Paid Social: Proficiency/Expertise in managing paid advertising campaigns on social media channels such as LinkedIn, Facebook and YouTube.
Project Management: Proficiency/Expertise running marketing projects.
SEO skills: Proficiency/Expertise managing search engine optimisation campaigns.
Social Media Marketing: Proficiency/Expertise in leveraging LinkedIn, Twitter, Facebook and Instagram for social media marketing campaigns.
Website Development: Experience overseeing website development projects from end to end.
Website management: Experience managing corporate websites with a team of designers, developers, content writers etc.

QUALIFICATIONS:

Ideally, you have an undergraduate degree in Marketing from a reputable university.

CERTIFICATIONS:

We highly regard and value industry certifications that you might have completed.

SOFTER (HUMAN) SKILLS:

We seek a team member who is driven and goal-oriented but appreciates that she/he is part of a team. Our culture is extremely important to us. We play hard, and we play together. You must display kindness, empathy, politeness, compassion while being a Resonater.

ESSENTIAL CRITERIA:

5+ years of experience in a B2B Marketing setting.
Deep understanding and appreciation of the B2B buyer journey.
Outcome-focussed, results-driven, not Input-driven.
Demonstrated experience in lead-generation.
Power-user of Google Analytics.
Experience with at least one Marketing Automation platform (such as Marketo, Pardot, HubSpot).
Focus on adding REAL and MEASURABLE value to our clients.
Be able to brief, guide, collaborate with and execute work with junior staff.
Be able to manage external contractors and sub-agencies to deliver a high-quality result.
Strong spreadsheet skills (Google Sheets or Microsoft Excel), word processing skills (Google Docs or Microsoft Word) and presentation skills (Google Slides or Microsoft PowerPoint).
Strong presentation skills (Google Slides or Microsoft PowerPoint).

Apply now

We’re growing fast, and we are looking for intelligent and energetic professionals who want to build their career in marketing or sales.