Social Selling

How can Social Selling be measured?

  • RK 

Reading Time: < 1 minute If you are considering Social Selling as an organisation – or already executing on it – what are the measures of success? What KPIs should you put in place? And – how do …

LinkedIn Network – Quantity or Quality?

  • RK 

Reading Time: 8 minutes Recently, I was one of the facilitators at the Social Selling Forum in Melbourne, Australia. Over lunch, one of the attendees asked me – “When developing …

5 Skills for the Modern B2B Sales Leader

  • RK 

Reading Time: < 1 minute The B2B buyer behaviour has changed. The B2B buying process has changed. It is safe to say that the B2B buyer has changed. This change in buyer behaviour has compelled …

Why Invest in Social Selling – Why Now?

  • RK 

Reading Time: 9 minutes Most B2B decision makers approach a business buying decision just like they approach purchasing decision in their personal lives. We shop for clothes online …