Reading Time: 6 minutes Introspection is the spirit as we close out every calendar year. It is a time to think about the successes and challenges in our personal
marketing > blogging
We develop blogs designed to captivate your target market and bring them to your website. Search is core to our blogging strategy: you want your audience to find you, learn what you do and engage with your services.
Our approach to blogging focuses on:
Where do you go when you need a question answered or want to learn more about a topic? You use Google Search, and so does your audience when they want to learn more about a topic and your company. We ensure that blogs adhere to Google’s Search Engine Optimisation (SEO) standards to help your blog rank for the right keywords. The higher you rank, the more trustworthy you appear as a source.
You need blogs optimised for SEO, but that should not be obvious to your audience. Our next focus in blogging is to create original thought leadership. We ghostwrite deeply researched blogs and upload them to your LinkedIn profile to place you as a thought leader in your area of expertise.
Every blog must engage your audience and drive them to your services and solutions. Readers do not want blogs that are a blatant sales pitch; they want engaging blogs that allow them to continue the buyer journey, even after they have closed the tab. Every blog on your website needs to take your audience to your services and solutions and increase your number of inbound leads.
Our latest blogs
Reading Time: 5 minutes B2B Marketing and Sales teams should work like trains on different stages of the same journey, with a shared goal: deliver the passengers to their
Reading Time: 2 minutes A question to business leaders – Would you say with complete confidence that you are a transformative leader? In my experience, business leaders who are