We develop blogs designed to captivate your target market and bring them to your website. Search is core to our blogging strategy: you want your audience to find you, learn what you do and engage with your services.

Our approach to blogging focuses on:


Where do you go when you need a question answered or want to learn more about a topic? You use Google Search, and so does your audience when they want to learn more about a topic and your company. We ensure that blogs adhere to Google’s Search Engine Optimisation (SEO) standards to help your blog rank for the right keywords. The higher you rank, the more trustworthy you appear as a source.

Thought Leadership

You need blogs optimised for SEO, but that should not be obvious to your audience. Our next focus in blogging is to create original thought leadership. We ghostwrite deeply researched blogs and upload them to your LinkedIn profile to place you as a thought leader in your area of expertise.

Promoting Services

Every blog must engage your audience and drive them to your services and solutions. Readers do not want blogs that are a blatant sales pitch; they want engaging blogs that allow them to continue the buyer journey, even after they have closed the tab. Every blog on your website needs to take your audience to your services and solutions and increase your number of inbound leads.

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