Your sales team want leads and your execs are asking if your Marketing efforts are providing a good return on investment. At the same time, there’s 67 small tasks that need to be done, on time, in the right order. You need… Campaign Management.
We are commercial thinkers first and marketers second. That means we don’t take on work for the sake of it: our projects are designed from the get-go to lead to a financial return for your organisation or business unit. A commercial approach keeps us thinking about our common objectives: sales, revenue, and sustainable growth for your business.
Our most successful campaigns involve our clients and our own people working as one team. We are very used to collaborating with internal marketing teams; vendor/partner marketing teams; and even other agencies – all on the one campaign. We track and measure every task; plan each stage and micro-step; and we have a blueprint for nearly everything we do. This approach keeps our campaigns predictable, reliable, and on track.
Nothing is worse than investing time, money, and energy into a project but having no idea where it is all at. We deliver weekly updates for our deliverables plus in-time, daily updates on anything time-bound such as new leads, opportunities, or meeting requests. You have full and transparent access to see input, output, and outcome of the marketing campaigns we manage for you.
We reverse engineer a lead generation
campaign, based on your revenue goals.
Reading Time: 4 minutes B2B sales is about asking the right questions, and listening to their answers. You should ask these questions of your customers at some point in the sales cycle.
Reading Time: 4 minutes Are you adopting a revenue-focused approach to planning your marketing activities? If you usually take a data-driven approach, you will need to rethink your current
Reading Time: 4 minutes If not, I recommend you consider these four points: 1. Identify effective strategies to stay ahead As part of your long-term strategy, you should identify
