GEO (Generative Engine Optimisation) is a new discipline focused on visibility within AI-powered tools. While SEO targets clicks and rankings, GEO prepares your content to be cited, summarised, and surfaced by systems like Google’s AI Overviews, ChatGPT, Perplexity, and Microsoft Copilot.
With zero-click searches on the rise, GEO gives B2B brands a competitive edge in discoverability, especially when buyers never visit a website.
Development of topics and question sets aligned with how buyers search in AI tools.
Connection of content to buyer intent and relevant topics to improve relevance and visibility.
Formatting of content using answer-first structures, question-led headings, and scannable layouts.
Inclusion of authorship, citations, and expert tone to increase content authority.
Application of FAQ, HowTo, and Article schemas to support structured AI retrieval.
Analysis of pages likely to appear in AI-generated answers and summaries.
Qualitative testing across AI tools to assess citation and summarisation. Formal tracking remains limited.
Recommendations for enhancing pages with supporting visuals, video, and internal links to improve AI understanding and surfacing.
Coordination with existing SEO efforts to avoid duplication and maximise content performance.
89% of B2B buyers now use generative AI in at least one stage of their purchasing process.
(Source: Forrester)
The Challenge
A mid-sized Cybersecurity firm struggled to maintain visibility in an increasingly AI-driven search landscape. Despite producing valuable thought leadership content, their articles were not appearing in AI-generated responses, and search performance plateaued. The marketing team noticed a growing drop in traffic from high-intent queries and lacked a framework to adapt to zero-click search behaviour.
The Resonate Solution
Resonate conducted a comprehensive Generative Engine Optimisation (GEO) audit of their top-performing pages. We restructured their content using question-led headings, answer-first formatting, and embedded trust signals such as named authorship and external citations. Structured data markup was applied to key pages, and we introduced AEO-specific content briefs to guide future content production. Manual testing across AI-first platforms like Perplexity and ChatGPT was implemented alongside Google Search Console monitoring to track emerging zero-click visibility.
The Results
Within three months, impressions in Google Search Console rose by 35%, largely driven by high-frequency zero-click queries. Manual testing revealed their content being surfaced in Perplexity summaries and referenced in ChatGPT responses. The sales team began receiving enquiries that mirrored phrases from the newly optimised content, proof that the brand was regaining visibility at the top of the funnel, even without traditional clicks.
Find out how prepared your current strategy is for the rise of generative search.
Explore our Full-Stack Marketing Services, engineered to enhance conversions and secure a predictable and consistent lead flow. Our comprehensive approach includes precision Advertising, dynamic Content Creation for blogs and social media, and impactful Asset Creation, such as case studies and eBooks.
Our Design capabilities span from websites to engaging digital and print materials, ensuring your brand stands out. With a focus on Digital Selling and strategic SEO, we optimise your online presence for maximum visibility. Our Events management, both virtual and in-person, is designed to engage and convert your audience, completing a full-stack solution that supports your sales objectives.
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