We find these 3 channels to be the most effective for B2B lead generation:
When people want to find something, learn something, or buy something, they go to Google. If you want to steer some of this traffic to your site, Google Ads is your first choice. We run your Google Ad campaign all the way from keyword research, to copy and creative, to refining and optimising your campaign to maximise return.
The only B2B platform which allows near-surgical ad targeting is LinkedIn. We can target people based on what their professional role, interests, and decision-making level are – meaning you get leads which are that much more valuable. LinkedIn allows ads that target LinkedIn users wherever they are, from their inbox to content in their news feed.
The vast majority of relevant search traffic does not convert to a lead the first time they visit your website. Think of all the times you have researched a topic, visited a bunch of useful sites, and don’t remember any of the brand names. That bounced traffic is a valuable resource that is lost to you unless you have a retargeting campaign running – referably one for each of your core products or services.