marketing > Advertising

advertising

Our goal with all Advertising campaigns is to provide a predictable and measurement result from online traffic. You want new business, and you want to know how much it is going to cost to acquire it.

We find these 3 channels to be the most effective for B2B lead generation:

Google Ads

When people want to find something, learn something, or buy something, they go to Google. If you want to steer some of this traffic to your site, Google Ads is your first choice. We run your Google Ad campaign all the way from keyword research, to copy and creative, to refining and optimising your campaign to maximise return.

LinkedIn Ads

The only B2B platform which allows near-surgical ad targeting is LinkedIn. We can target people based on what their professional role, interests, and decision-making level are – meaning you get leads which are that much more valuable. LinkedIn allows ads that target LinkedIn users wherever they are, from their inbox to content in their news feed.

Retargeting

The vast majority of relevant search traffic does not convert to a lead the first time they visit your website. Think of all the times you have researched a topic, visited a bunch of useful sites, and don’t remember any of the brand names. That bounced traffic is a valuable resource that is lost to you unless you have a retargeting campaign running – referably one for each of your core products or services.

We work with the world’s best tech vendors to create co-marketing campaigns.

Why advertise?

seize opportunity faster

agile, responsive marketing

drive net
new leads

How many leads
do you need?

We reverse engineer a lead generation 
campaign, based on your revenue goals.

Our latest blogs

Nine B2B sales questions you should be asking

Reading Time: 4 minutes B2B sales is about asking the right questions, and listening to their answers. You should ask these questions of your customers at some point in the sales cycle.

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