Reading Time: 2 minutes It is no surprise that the last few years have been tough for the entire world. The business landscape has been uncertain, business models have been questioned and disruptions have been part of the everyday climate. For organisations to thrive, and even survive in this environment, business leaders must navigate the firm in a rather… Read More »CEOs and Business Leaders – Are you making the necessary adjacency moves?

Reading Time: 5 minutes Modern customer relationship management systems have their roots in the 1980s, when a CRM was little more than a digital Rolodex of customers and leads. Two decades later, the business world had replaced faxes and letters with emails, and websites had gone from being unheard of to a necessity. CRM has become an essential part… Read More »Why CRM is important for B2B sales and marketing

Reading Time: 4 minutes Think for a moment about your business strategy. When was the last time you analysed and discussed it? Do you believe you can hit your business goals? If you feel unsure about either of these questions, you should consider conducting a strategic analysis. Strategy is not a linear process with a clear beginning, middle and… Read More »How often do you conduct a strategic analysis?