Reading Time: 5 minutes Modern customer relationship management systems have their roots in the 1980s, when a CRM was little more than a digital Rolodex of customers and leads. Two decades later, the business world had replaced faxes and letters with emails, and websites had gone from being unheard of to a necessity. CRM has become an essential part… Read More »Why CRM is important for B2B sales and marketing

Reading Time: 4 minutes Think for a moment about your business strategy. When was the last time you analysed and discussed it? Do you believe you can hit your business goals? If you feel unsure about either of these questions, you should consider conducting a strategic analysis. Strategy is not a linear process with a clear beginning, middle and… Read More »How often do you conduct a strategic analysis?

Reading Time: 3 minutes ‘Culture eats strategy for breakfast.’ Peter Drucker. You are likely familiar with this well-known quote from Peter Drucker. It has been recited by business leaders, quoted in blogs and shared many times on social media. Drucker is well-known for his work on business management, which has influenced business as we know it today. Drucker’s assertion… Read More »Sorry Mr. Drucker – Culture does not eat strategy for breakfast