Reading Time: 4 minutes Marketing drives leads to the top of the funnel through ads, search, social, and email; at the bottom, marketing encourages prospects to make a purchasing decision. If you are prioritising these two ends of the funnel, what are you doing to manage middle-of-funnel leads? It is marketing’s job to keep prospects engaged until they have… Read More »How are you nurturing Middle-of-Funnel leads?

Reading Time: 5 minutes Many salespeople act hastily to rectify stalled deals; they might ask for too big a close or fail to address the client’s needs. Acting in this manner is a surefire way to take your deal from stalled to cold. Here are a few ways you can revive a stalled deal: Gain a micro-commitment One of… Read More »Bring a stalled sales deal back to the table

Reading Time: 4 minutes Keep premium content gated One of the tried and tested ways to generate B2B leads is to use gated content. Gated content refers to content that users can only access by entering their contact information. This is a common way for businesses to gather information from the visitors to their website, generate new leads and… Read More »B2B lead generation tactics you can begin leveraging now