Reading Time: 4 minutes Lead segmentation helps you divide your customers into groups according to various factors, such as age, location, and behaviour. It lays the groundwork for delivering… Read More »Segment B2B audiences for better lead gen
Reading Time: 4 minutes Marketing drives leads to the top of the funnel through ads, search, social, and email; at the bottom, marketing encourages prospects to make a purchasing… Read More »How are you nurturing Middle-of-Funnel leads?
Reading Time: 4 minutes Keep premium content gated One of the tried and tested ways to generate B2B leads is to use gated content. Gated content refers to content… Read More »B2B lead generation tactics you can begin leveraging now
Reading Time: 4 minutes Are you adopting a revenue-focused approach to planning your marketing activities? If you usually take a data-driven approach, you will need to rethink your current… Read More »4 tips for measuring ROI from your B2B marketing campaign
Reading Time: 4 minutes The goal of your sales and marketing teams is to drive revenue. When they are out of sync, the engine that drives your business will… Read More »B2B sales and marketing alignment: the secret sauce
Reading Time: 3 minutes Compared with traditional marketing, agile marketing operates at a faster pace and emphasises collaboration between team members.
Reading Time: 7 minutes B2B Marketing trends for 2021 are being driven by two primary factors: the COVID-19 pandemic, and the increased use of advanced technology by Marketers.
Reading Time: 3 minutes If you promote your webinar the right way, you increase attendance rate, drive more leads, and even generate revenue.
Reading Time: 4 minutes The average professional spends over 2.5 hours reading through an average of 120 emails a day. You have a guarantee that your email will be swamped…
Reading Time: 4 minutes The new normal is forcing organisations to revamp their unnecessary marketing business functions. Time and again, with the first signs of any crisis, marketing budgets …
Reading Time: 5 minutes Content marketing has become one of the most powerful forms of digital marketing today. A well thought out content marketing strategy is a crucial element of the …
Reading Time: 4 minutes Most B2B brands do not have a presence on B2C social media channels. Why do B2B brands need video marketing? Here are 9 reasons…