What your 2023 B2B marketing strategy must include

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Which marketing initiatives are on your to-do list for the new calendar year?

If you have not fleshed out your B2B marketing strategy for 2023, then I have seven things you must include in the upcoming year to boost your marketing.

Case studies and customer success stories

Case studies and customer success stories prove your work and success. They are a powerful asset to share on your social media with prospects or current customers if they want to broaden their partnership with you.

Case studies are generally longer form pieces of content that dive into the customer’s challenges, the specific solution you delivered and the outcomes that the client experienced. A customer success story is similar but shorter, often covering the dot points. You could include statistics and quotes from customers to further validate your outcomes. You can present both formats in a PDF for prospects to download to assist your lead generation efforts.

Customer testimonials and referrals

Similarly to case studies and customer success stories, testimonials and referrals build the credibility of your business and instil confidence in prospects that need more convincing as to why they should use your services.

Testimonials and referrals can help you to reach a wider audience. Satisfied customers will be happy to share their experiences with their networks, which can help you to attract new leads. You can also get the most from testimonials and referrals if you share these on your website and social media pages.

Infographics and story-based visuals

Infographics are a powerful way to communicate complex information in a visually appealing and easy-to-understand format. A well-designed infographic, for example, can convey a lot of information in a way that is easy to understand and remember. You can use them to display statistics, break down complex products and provide bite-size content for people to consume while in line for coffee.

When you share exciting and visually appealing content, you are more likely to stay top of mind with your target audience. As a result, they will be more likely to think of you when they need your products or services.

An SEO strategy to drive your content

Your business needs a solid online presence and needs to be found by people. One of the best places to be seen is on the search engine result pages (SERPs); this is where SEO comes in.

SEO optimises your website and your content to rank higher on the SERPs. It also provides a plan for the content you will write and publish, meaning that you are not blogging for the sake of blogging but doing so to see real returns.

Google Ads and social media advertising

Google Ads and social media advertising boost your company and place your business in front of people who might have otherwise missed you. 

Social media advertising places your posts in front of people based on their interests, demographic, job title and company. With Google Ads, you can target people searching for specific keywords related to your products or services. If you do it right, you can reach your target market more effectively than traditional marketing methods.

In-person events and webinars

As our world becomes increasingly digital, it is essential to consider how a mix of in-person events and webinars can help you reach more prospects and close deals.

In-person events are still an important part of any B2B marketing strategy. They provide an opportunity to establish relationships with potential customers and partners and build brand awareness. However, they can be costly and time-consuming to plan and execute.

Webinars offer a great alternative to in-person events and can be a more cost-effective way to reach a wider audience. They also allow for building relationships and establishing trust with potential customers. 

Automation to drive nurture campaigns

With these case studies, content and events happening, you need a way to nurture the leads generated from them. Automation is up there with the fastest way to get this done. For example, when someone downloads an eBook via the form on your website, they receive an email with the download link and a few more follow-up emails that offer more information.

Not only does automation save you time, but it also helps you ensure that no lead falls through the cracks by keeping your leads engaged and interested until they are ready to buy.

Resonate can guide your 2023 marketing strategy

At Resonate, we are a full-stack B2B marketing firm. We specialise in the B2B sector as that is where our passions lie, and that is what we are good at. If you would like to initiate B2B marketing for your business in 2023, please reach out to us. We are experts in optimising B2B marketing to drive leads and sales and believe in taking a strategic approach to getting the best results.
Please visit our Marketing page for more about our services.

Girish is the CMO & Co-Founder of Resonate.

GV is our Marketing and Delivery head. He keeps our clients’ marketing strategy on track and leads the Resonate team to deliver commercial outcomes.

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