Why AI-powered design tools are not ready to replace designers (yet)

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Designers have been hearing a lot of buzz about AI-powered design tools lately, and many are anxious about the potential negative impact on their careers. While some may fear that these tools will replace human designers altogether, others are eager to explore the possibilities that they offer. As a CMO who has worked with various designers and design tools, I understand the excitement and apprehension these tools can evoke.

In this blog, I will explore the current state of AI-powered design tools, their limitations, and the importance of human creativity in the design process. While AI may have the potential to revolutionise the industry, it’s clear that there are still many challenges to overcome before these tools can fully replace human designers. Ultimately, designers should not give up on traditional design tools but instead, embrace the possibilities that AI-powered tools can offer to enhance their work.

The current state of AI-powered design tools

While AI-powered design tools have generated excitement, the current capabilities of tools such as Adobe Firefly and Microsoft Designer remain limited. As someone who has experimented with these tools, I found them lacking for our work at Resonate. It’s important to note, however, that we are only working with the beta versions of these tools, and it’s likely that they will continue to evolve and improve in the future.

Despite their limitations, AI-powered design tools show great potential for enhancing the design process. However, it’s important to remember that AI tools cannot fully replace the creativity and intuition of human designers. The key is to use these tools as aids to the design process, not as replacements for designers.

The importance of human creativity 

Design is not just about creating aesthetically pleasing designs. It is about problem-solving, communication, and creating connections between people and ideas. These are the areas where human designers excel. While AI-powered design tools can handle routine tasks like image editing and layout design, they cannot replicate the unique qualities that human designers bring to the table.

One of the most important qualities that human designers possess is creativity. Creativity is the driving force behind innovation, and it is a quality that machines cannot replicate. Human designers can think outside the box, come up with new and original ideas, and see things from a different perspective. They can also tap into their intuition to create designs that evoke emotional responses from users.

Design projects that require a human touch involve complex problem-solving, emotional connections, and empathy. For example, designing a brand identity for a company requires an understanding of the company’s values, culture, and target audience. An AI-powered tool may be able to generate a logo based on certain parameters, but it cannot capture the essence of the brand or create an emotional connection with the audience.

The limitations of AI-powered tools regarding creativity and intuition are significant. While they can assist designers with routine tasks, they cannot yet replicate the depth and nuance of human creativity. Machines can only generate designs based on existing data and parameters, whereas human designers can break new ground and create something truly unique. 

The potential of AI-powered design tools

AI-powered design tools have the potential to significantly enhance the design process, particularly by automating repetitive tasks and generating design options quickly. By streamlining these routine aspects of the design process, designers can free up more time for creative exploration and experimentation. For example, designers can use AI-powered tools to quickly generate multiple design options based on specific criteria, such as colour schemes, typography, and layout. This allows designers to explore a wider range of possibilities than they might be able to achieve on their own and to test and refine different design approaches with greater ease.

However, it’s important to note that AI-powered tools cannot replace the unique qualities that human designers bring to the table, such as creativity, intuition, and empathy. While AI can assist with certain aspects of the design process, it cannot fully replicate the depth of thought and feeling that a human designer can bring to a project. Instead, designers should view AI-powered tools as complementary tools to their own creativity, using them to augment and enhance their work rather than replace it. By working in harmony with AI, designers can unlock new possibilities and push the boundaries of what is possible in design.


While AI-powered tools offer many benefits, including automation of repetitive tasks and the ability to generate design options quickly, many limitations still prevent them from entirely replacing human designers. Designers bring unique qualities to the table, such as creativity, intuition, and empathy, that AI-powered tools cannot replicate.

My advice to designers who are worried about the impact of AI-powered tools on their careers is not to be afraid of change but instead, embrace the possibilities these tools can offer. Instead of fearing the automation of their jobs, designers should focus on how they can use AI-powered tools to enhance their work and bring new ideas to life.

Ultimately, it’s important to remember that AI-powered design tools are not yet advanced enough to replace human designers. There will always be a need for human creativity in the design industry. However, by combining the power of AI with human creativity, we can create truly remarkable designs that push the boundaries of what’s possible.

Discover the benefits of AI in B2B marketing with Resonate

At Resonate, we’re passionate about helping B2B businesses succeed through innovative design and marketing solutions. Our team constantly explores new technologies to stay ahead of the curve, and AI has played a critical role in enhancing our approach. Contact us to discuss how we can help you achieve your goals using AI.

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Girish is the CMO & Co-Founder of Resonate.

GV is our Marketing and Delivery head. He keeps our clients’ marketing strategy on track and leads the Resonate team to deliver commercial outcomes.

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