Reading Time: 6 minutes There is no universal way to guarantee success in the highly dynamic and evolving marketing landscape. You cannot apply a ubiquitous formula for success. Things change, and that too at a fast pace. Marketers must remain up to date with the volume and variety of change. Some areas of marketing, such as design, copywriting etc., […]
Reading Time: 7 minutes Organisations today can win at the marketing game through a plethora of vehicles. With so many options available, it is vital to prioritise what will truly benefit your organisation and help meet the business growth objectives. In my experience of working with many B2B organisations over the last twenty years, ranking on Page 1 of […]
Reading Time: 5 minutes Optimise your website structure for on-page SEO Marketers often overlook a crucial element when discussing on-page SEO optimisation: a clean website structure. Site structure is the starting point of a premeditated on-page SEO play. Your site should have a logical flow between different pages and a well-planned overall structure. Both Google and site visitors need […]
Reading Time: 4 minutes Build a seed list to decide on your keywords The first step to deciding on your SEO keywords is to build your seed list. Seed keywords are phrases that are most relevant to your business. Seed keywords provide the foundation for your keywords. To find your seed keywords, ask yourself a few questions: What is […]
Reading Time: 7 minutes B2B Marketing trends for 2021 are being driven by two primary factors: the COVID-19 pandemic, and the increased use of advanced technology by Marketers.
Reading Time: 4 minutes Most B2B brands do not have a presence on B2C social media channels. Why do B2B brands need video marketing? Here are 9 reasons…