How often should you update your landing pages?

How often should you update your landing pages?

Reading Time: 6 minutes There is no universal way to guarantee success in the highly dynamic and evolving marketing landscape. You cannot apply a ubiquitous formula for success. Things change, and that too at a fast pace. Marketers must remain up to date with the volume and variety of change. Some areas of marketing, such as design, copywriting etc., […]

The benefits of a Page 1 Google ranking for your B2B organisation

The benefits of a Page 1 Google ranking for your B2B organisation

Reading Time: 7 minutes Organisations today can win at the marketing game through a plethora of vehicles. With so many options available, it is vital to prioritise what will truly benefit your organisation and help meet the business growth objectives. In my experience of working with many B2B organisations over the last twenty years, ranking on Page 1 of […]

On page SEO clean up

Clean up your on-page SEO

Reading Time: 5 minutes Optimise your website structure for on-page SEO Marketers often overlook a crucial element when discussing on-page SEO optimisation: a clean website structure. Site structure is the starting point of a premeditated on-page SEO play. Your site should have a logical flow between different pages and a well-planned overall structure. Both Google and site visitors need […]

How to choose the right SEO keywords: a B2B guide

How to choose the right SEO keywords: a B2B guide

Reading Time: 4 minutes Build a seed list to decide on your keywords The first step to deciding on your SEO keywords is to build your seed list. Seed keywords are phrases that are most relevant to your business. Seed keywords provide the foundation for your keywords. To find your seed keywords, ask yourself a few questions: What is […]

10 B2B Marketing Trends for 2021

10 B2B Marketing Trends for 2021

Reading Time: 7 minutes B2B Marketing trends for 2021 are being driven by two primary factors: the COVID-19 pandemic, and the increased use of advanced technology by Marketers.