One statistic in particular stands out regarding website rankings: a mere 0.63% of Google searchers reach the second page (Backlinko, 2023). This fact underscores the high stakes of securing top-ranking results. If your website is not reaping the traffic it merits, the implications can extend far beyond missed clicks – it can affect the future of your business.
In this blog, I will outline why a solid SEO strategy is necessary for your business and explain how outsourcing your SEO can make all the difference.
Understanding SEO outsourcing
What is SEO outsourcing?
SEO outsourcing is a strategic practice where businesses entrust their search engine optimisation efforts to an external team. These experts work on enhancing a website’s visibility and performance in search engine results.
Key activities managed by an SEO outsourcing partner
When you outsource your SEO, the partner takes on various crucial tasks. These include optimising website content, conducting keyword research, developing link-building strategies, and monitoring the performance of your online presence. They also stay updated with the latest search engine algorithms and trends to ensure your business ranks well in search results.
The significance of SEO outsourcing for improved online visibility
For businesses aiming to boost their online visibility, SEO outsourcing is instrumental. It allows you to leverage the expertise of professionals who understand the intricacies of search engines. This strategic collaboration enables businesses to efficiently navigate the digital landscape and enhance their search engine rankings, ultimately driving more organic website traffic.
10 key reasons why you must outsource SEO
1. Access to SEO expertise
SEO professionals possess specialised knowledge and skills crucial for search engine success. Their insights into algorithms, keyword optimisation, and content strategies can significantly impact your online presence.
2. Significant time saving
Outsourcing SEO frees up valuable time that can be invested in core business activities. Leave the technicalities to the experts while you focus on what you do best.
3. Access to professional tools
SEO experts have access to premium tools and resources. These advanced technologies are essential for efficient SEO efforts, giving you a competitive edge.
4. Ability to measure results
Outsourcing allows you to monitor and measure the impact of your SEO strategies. Professionals provide regular reports and insights, informing you about your online performance.
5. Competitive advantage
SEO professionals dissect competitors’ strategies, identifying opportunities to strengthen your online presence and outshine the competition.
6. Avoidance of penalties and risks
SEO experts act as a safeguard against costly missteps and search engine penalties. They ensure your strategies adhere to search engine guidelines.
7. Strategic link building
The art of constructing high-quality backlinks is complex. SEO professionals have the expertise to utilise link building to boost your website’s authority and search rankings.
8. Enhanced user experience
SEO experts optimise not only for search engines but also for user satisfaction. They ensure that your website provides a seamless, engaging experience for visitors.
9. Ensure ethical White Hat SEO practices
Ethical and effective strategies are crucial for long-term success. SEO professionals follow “white hat” practices that align with search engine guidelines and maintain your website’s integrity.
10. Avoid the SEO learning curve
SEO experts hit the ground running, sparing you the time and effort required to navigate the steep SEO learning curve. You benefit from their experience and expertise without the need for extensive training.
Challenges in managing your SEO in-house
Many businesses initially consider handling SEO in-house. While it may seem like a cost-effective solution, it often comes with its own set of challenges. Firstly, staying on top of ever-changing search engine algorithms can be quite challenging, potentially causing your website to fall behind the competition. Moreover, you might not have access to the specialised tools and resources that SEO professionals possess, which are crucial for effective keyword research and competitive analysis.
Consistency is another hurdle, as day-to-day business operations often take precedence over SEO, leading to irregular content updates and optimisation. Another vital consideration is off-page SEO, such as building quality backlinks, which business owners frequently underestimate. Running your SEO efforts in-house may be more complex than it seems, so it is essential to consider these potential drawbacks as a business owner.
How to properly outsource SEO
When outsourcing SEO, it is essential to navigate the process thoughtfully. Follow these steps to ensure you make informed choices:
1. Assess your specific needs
Start by understanding your business’s unique SEO requirements. Identify your goals, target audience, and the areas where your website needs improvement.
2. Conduct comprehensive research
Not all SEO agencies are created equal. Research potential agencies rigorously. Look for their experience, case studies, client reviews, and the industries they specialise in.
3. Meet and discuss processes
Arrange meetings or consultations with shortlisted agencies. Discuss their SEO processes, strategies, and how they intend to address your specific needs. It is essential that they tailor their approach to your business.
4. Transparency and communication
Emphasise the importance of transparency and effective communication. The agency should keep you informed about progress, issues, and changes in strategy.
5. Performance metrics and reporting
Clearly define key performance indicators (KPIs) and reporting frequency. Understand how the agency will measure success and provide regular reports.
6. Review contracts and pricing
Carefully review contracts and pricing structures. Ensure you are comfortable with the terms and pricing. Be cautious of agencies promising overnight results.
7. Content and link strategy
Discuss content creation and link-building strategies. Ensure they align with your goals and are ethical.
8. Customised strategies
Insist on a customised SEO strategy tailored to your business. One size does not fit all, and an effective SEO strategy should reflect your unique needs.
9. In-House or outsourced
Determine whether the agency handles all aspects of SEO in-house or outsources some tasks. In-house capabilities often lead to better quality control.
10. Avoid Black Hat SEO
Emphasise that you are committed to ethical SEO practices. Be wary of agencies suggesting black hat tactics that could harm your site in the long run.
11. Set realistic expectations
Understand that SEO is a long-term endeavour. Be cautious of agencies guaranteeing quick results or top rankings within weeks. The SEO process takes time.
12. Legal and ethical compliance
Ensure the agency complies with all legal and ethical SEO practices, including copyright laws, GDPR, and Google guidelines.
13. Continuous monitoring and adaptation
SEO is an ever-evolving field. The chosen agency should continuously monitor your website’s performance and adapt strategies as needed.
Conclusion
In this blog, I have highlighted the critical importance of SEO for your business’s online visibility. With only 0.63% of Google users making it to the second page of search results, securing a top-ranking position is paramount. I have stressed the value of outsourcing your SEO needs to a specialised partner. It offers expertise, time-saving, access to essential tools, and competitive advantages. It also ensures ethical practices, saving you from the steep SEO learning curve.
It is equally essential to be aware of the pitfalls associated with managing SEO in-house, from keeping up with algorithm changes to lacking specialised resources and consistency.
Outsource your SEO to Resonate to increase your website traffic and Google ranking.
The Resonate team is equipped with years of experience and in-depth expertise, making us the ideal choice to enhance your website’s Google ranking. Entrusting Resonate with your SEO means working with an Australian-based team, dedicated to helping your business succeed.
