If you are questioning why your business should invest in SEO, you are likely asking this precise question.
SEO is an incredibly important aspect of marketing. It is one of the first efforts you can make to get your brand seen by people who have not heard of you. Getting SEO right means landing on page one of Google, which increases the number of people that click on your site and see you as an authority in your industry.
However, while it boasts some benefits, it is still quite an investment, and you might be hesitant about the real returns in value and how long these take to come about.
What value does SEO generate?
There are multiple benefits that SEO generates, but a few of the key ones include the following:
1. A long-term investment for long-term results
SEO is not something that generates instant results; it takes planning and patience to get the best results from your SEO strategy. When you properly invest in SEO and get your content on page one, the impacts can continue generating returns for your company for months and years.
Increased brand awareness is one of these long-term benefits. When people repeatedly see your company’s name while researching, it will stick with them even if they do not click the link. With well-executed SEO, you can become more visible online, gain a loyal following, and ultimately drive more leads to your business.
To maximise the potential of your SEO efforts, you need to focus on creating quality content for your website and optimising it for search. Quality content is essential for success because it helps to establish your authority and trustworthiness in the eyes of search engines. Optimising content with target keywords can improve your ranking on search engine result pages (SERPs) and generate more organic traffic to your website.
2. These investments compound over time
One of the values of SEO is that once you have done the work, the results compound. For example, a keyword that will remain relevant for some time will generate more clicks and backlinks with time, only boosting its authority in Google’s eyes.
For a moment, let’s compare SEO with paid search. When you use paid search, you need to create content, pay for your position in the SERPs and then take down your campaign when it ends. After this, your page does not have a position on page one.
When investing in SEO, you will not land on page one immediately, but your content can climb the rankings, especially if you build more content that links into it. For example, if you want one of your product pages to land on page one, a good way to do that is to build authoritative, quality content that links back to that page.
3. It encourages you to create a better site experience
A knock-on effect of SEO is that it can be a driver to improve the user experience on your website. The efforts to improve SEO include increasing page speed and improving content readability–metrics that Google highly prioritises.
Moreover, SEO can help improve the overall user experience on a website by making it easier to navigate by improving its usability. You can use internal linking between pages to ensure visitors quickly find what they are looking for. It will become easier for search engines to index your pages, giving you an advantage over competitors who may have more complex websites.
How long does all of this take to see results?
Results from SEO do not happen overnight. Search engine algorithms take time to recognise and reward your changes, so it is important not to expect immediate results. Even if you implement all the right tactics for creating a search engine-friendly website, your website will not reach its full potential until Google has had enough time to crawl and index the new content. The timeline for achieving results will vary depending on your website’s size and the competition in your industry.
It can take anywhere from two to six months, or even longer in some cases before you start seeing significant traffic changes and visibility. When it comes to SEO, you need to have patience. With consistent effort and attention, you will eventually reap the rewards of your work.
Despite SEO taking time, you can take certain steps to get quick wins. For example, as mentioned earlier, you can immediately begin optimising your website, making it more navigable for people visiting. Additionally, refining on-page SEO with meta tags and keywords can quickly increase visibility for certain terms or phrases related to specific pages on your website. You can also increase the visibility of some pages by internally linking them. If you have any older pages that already rank high in the search engines, then updating and optimising them can boost your rankings quickly if you go about it the right way.
Resonate can generate value with SEO
At Resonate, we are a full-stack B2B marketing firm. We specialise in the B2B sector as that is where our passions lie, which is what we are good at. If you would like to initiate B2B marketing for your business, please reach out to us. We are experts in optimising SEO to drive leads and sales and believe in taking a strategic approach to getting the best results.
Please visit our Marketing page for more about our services.