So, you want to either start marketing your company or you want to improve the efforts you have already made. Do you bring marketing talent in-house? Or should you outsource the function completely?

Before investing in either solution, here are some points you should know about what to expect if you outsource your marketing function.

What does it mean to outsource marketing?

Outsourcing marketing refers to hiring an external company or individual to handle certain marketing tasks, campaigns or functions instead of handling them in-house. 

A marketing agency typically provides market research, advertising, social media management, email marketing, content creation, and event planning. Your company will provide the marketing objectives, strategy and guidelines, and the agency will implement the b2b marketing plan to achieve the desired results. This arrangement allows the client company to focus on their core business operations while maintaining a strong marketing presence.

What services will a marketing agency provide?

The below is not an exhaustive list of capabilities, but some of the services offered by a marketing agency include:

Marketing strategy

A marketing agency will guide your company in its b2b marketing strategy, regardless of industry or size. They offer invaluable insights into the latest trends and best practices to see your company to success. An agency will develop a comprehensive plan to reach target customers, monitor audience engagement, create customised campaigns and track results. With this knowledge, your business can benefit from cost-effective marketing initiatives while driving brand recognition. Furthermore, as the digital world continues to evolve, an agency ensures your company’s strategies keep up with changing trends and technologies.

Content marketing

A marketing agency will create and deliver a content marketing strategy that covers all the aspects of the client’s objectives. This includes researching, analysing, and understanding your target market; creating unique content tailored to them; setting measurable goals; developing a timeline for publishing content; and measuring results over time. The agency will start by crafting an effective content strategy tailored to the specific goals and objectives of the client, taking into account their target audience, brand identity, and desired outcomes. Once they have finalised this strategy, the agency will create a content delivery schedule, considering when and how often to release content.

Social media management

An agency works with you to create content tailored to your target audience and build campaigns to engage followers and successfully promote your product or service. When working with a marketing agency, you can expect the team to design a comprehensive strategy for your social media presence. This will include creating content that is of interest to your target audience, researching and monitoring trends to stay ahead of competitors, setting objectives and measuring success, managing responses from followers, and staying up-to-date with best practices in the industry.

Website design and development

A marketing agency can create a website that is eye-catching, professional and effectively communicates your brand message. The marketing agency will begin by understanding your company’s branding objectives. Once they have established these, the agency can begin designing a website that captures the company’s intended tone and aesthetic. They will create a site that reflects your company’s desired image using visual elements such as templates, images, and colour schemes. Even after completing this, they will continue monitoring, auditing, and optimising your website to maximise performance.

PPC campaigns

A marketing agency will provide you with comprehensive PPC campaign management. A successful PPC campaign will involve research into your target market, competitor analysis, detailed keyword selection and the setting of ad budgets. The agency will then use its expertise to create, optimise and manage campaigns across popular search engines such as Google Ads.

What benefits does outsourced marketing deliver?

A few of the benefits you can expect include:

Cost-effectiveness

Outsourced marketing can be more cost-effective compared to hiring an in-house marketer. Outsourcing can be more cost-effective compared to in-house in certain circumstances. Outsourcing can save on labour costs and overhead expenses, providing access to specialised skills and flexible marketing efforts. However, it is important to note that the cost-effectiveness of outsourcing vs in-house marketing will depend on the specific needs and goals of the company, and you should conduct a thorough cost-benefit analysis before making a decision.

Specialised skills

Outsourced ,marketing companies often have teams of experts in different areas of marketing, giving you access to a wider range of skills and expertise than you would have with a single in-house marketer. Outsourcing companies often have teams of experts who are up-to-date on the latest marketing tools and processes, giving your company access to the latest and most effective marketing techniques.

Scalability

Outsourcing marketing enables your business to scale marketing efforts quickly and effectively. By leveraging a third-party provider’s experience, expertise, and resources, your company can quickly ramp up or down the marketing initiatives as needed. This is especially beneficial for small businesses that may not have the personnel or budget to commit to an in-house marketing team.

Conclusion

Whether a company should outsource its marketing efforts largely depends on the needs and marketing requirements of the business. Outsourcing provides a cost-effective way to manage some or all of your marketing activities. It can also help you scale up in times of increased demand while providing access to expertise and resources that may not exist within the company.

Before outsourcing your marketing, it is important to consider the company’s needs, goals and objectives. Outsourcing could be an ideal solution if you do not have the internal resources or expertise needed for certain marketing activities, such as content, design, web development or search optimisation.

Why consider Resonate as your outsourced marketing agency?

At Resonate, we are a full-stack B2B marketing firm. We specialise in the B2B sector as that is where our passions lie, and it is what we are good at. If you would like to work with an external partner on your marketing efforts, please reach out to us. We are experts in optimising marketing and believe in taking a strategic approach to getting the best results. Please visit our Marketing page for more about our services or get in touch with me.

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